Ask your data.
Get clarity.
Make better decisions.
Throughline connects your revenue and marketing data and turns it into clear, actionable insights with AI — so you know what moved, why, and what to do next.
Chat with your data
Ask in plain English
Instant insights
Findings, not dashboards
Actionable recommendations
With the evidence attached
Why did my website sales drop last week?
Website sales fell 18% last week, driven by a 22% drop in paid search sessions and a lower conversion rate.
Website sales
Sales
$8,945
-18% vs prior week
Sessions
42,731
-22% vs prior week
Illustrative figures — not a real customer’s data.
Four questions, answered every morning
Most analytics tools hand you twelve numbers and leave the interpretation as your problem. That interpretation is the work you wanted help with.
What happened?
Revenue, orders, customers, traffic and conversion — measured daily against what is normal for that weekday, not against a flat average.
Why did it happen?
Every finding is broken down by product, country, channel and device, and reported as share of the change rather than share of the total.
Does it matter?
A move is only raised when it falls outside your own baseline, and each one carries a confidence level. Quiet days are reported as quiet.
What should I do?
Recommendations come with the evidence that produced them, so you can check the reasoning before you move budget.
Set up once, in about five minutes
- 01
Connect a source
Stripe takes about a minute. Google Analytics is one click. Both are read-only — Throughline can never write to your accounts.
- 02
We learn what normal looks like
Roughly 13 months of history is pulled in, so the first comparison has something to compare against and weekday patterns are already understood.
- 03
Read your briefing
Each morning, the few things that actually moved — with the working shown, and an AI analyst you can question about any of it.
Connects to what you already use
Revenue alone tells you sales fell. Revenue and traffic together tell you whether fewer people arrived or fewer of them bought — which is the difference between a marketing problem and a checkout problem.
Stripe
Available
Google Analytics 4
Available
Google Ads
On the roadmap
Meta Ads
On the roadmap
Shopify
On the roadmap
Xero
On the roadmap
Built to be believed on the day it matters
An analytics tool that is confidently wrong once is never trusted again.
Read-only, always
Connections are scoped to read. Throughline cannot move money, issue refunds or change anything in your accounts, and the credentials are encrypted before they are stored.
Every figure is computed
The AI may only report numbers a calculation returned. It cannot estimate, extrapolate or round — if the data is not there, it says so.
It says when it is unsure
A large move on three weeks of history is still a guess. Confidence is shown alongside the claim, because someone is going to move budget based on the answer.
Correlation is never dressed as cause
Findings report contribution — "most of the drop came from mobile" — and your own timeline of launches and price changes sits alongside as context, never as a conclusion.
Questions
What does Throughline do?
It connects to the tools your business already uses, watches your revenue and traffic daily, and tells you what changed, why it changed, and what to do about it — in sentences rather than dashboards.
Which tools does it connect to?
Stripe and Google Analytics 4 are available today. Google Ads, Meta Ads, Shopify and Xero are on the roadmap. Connecting one source is enough to get started.
Is my data safe?
Connections are read-only and scoped to the minimum needed. Credentials are encrypted with AES-256-GCM before being stored, and you can disconnect at any time, which also revokes access at the provider.
How long does setup take?
About five minutes. Connecting Stripe takes roughly a minute and Google Analytics is a single approval. Around 13 months of history is imported so your first comparisons are meaningful straight away.
How is this different from a BI dashboard?
A dashboard shows you numbers and leaves you to interpret them. Throughline does the interpretation: it decides which movements are outside your normal range, breaks them down by product, channel and country, and states its confidence.
Can the AI make things up?
It is constrained to reporting figures that a calculation returned. It cannot estimate or extrapolate, it will not claim causation, and every answer can be expanded to show the supporting data.
Do I need an analyst to use it?
No. It is built for founders and operators who need an answer rather than a query builder. You ask questions in plain English and get an answer with its working attached.
What does it cost?
Every account starts with a 14-day free trial of the full product. Plans and pricing are shown at checkout, and you can cancel any time during the trial without being charged.
Find the story in your business data
Connect one source and your first briefing arrives within minutes. Free for 14 days.
Create your free account